Company Trend Analysis - Amazon-Whole Foods Predictions Playing Out - NOV 2017

BMI View: Amazon's USD13.7bn acquisition of Whole Foods has been approved by the Federal Trade Commission, finalizing one of the most significant food deals of the last five years. Amazon followed through on its promise to cut down grocery prices at its Whole Foods stores, with an announcement that price cuts would take effect on 28 August 2017. Amazon's announcement and plans since acquiring Whol e Foods have been in line with our own expectations for how the deal would play out (see ' Amazon Goes 'All In' On Groceries', 16 June 2017).

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