Expansions In Emerging Asia Could Provide Strong Lift To Metro's Sales

Making progress in emerging markets (EMs), particularly in Asia, is at the epicentre of German wholesale giant Metro's growth strategy. To be sure, Metro's fortunes remain closely tied to demand in Western and Eastern Europe. Nevertheless, we stress that further expansion into high-growth EMs would be the best strategy for boosting long-term revenue. We find it unsurprising, therefore that the massive retail potential in Indonesia has captured the attention of Metro. However, with retail getting increasingly competitive in markets like Indonesia, China and India, Metro should also look towards high-growth and less saturated markets such as Sri Lanka and Bangladesh to secure future growth.

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