Pepsi And SABMiller Keen On Flat Soft Drinks Market

Despite a static soft drinks industry that has not yet truly recovered from the effects the 2008 post-election violence had on the consumer spending, Kenya is still a pretty attractive market for soft drinks companies. Although low-cost carbonates are probably not going to grow as quickly as they may have done in the past, with the Kenyan soft drinks industry fairly developed compared to the wider East African Community (EAC) region, there is plenty to suggest that demand for more expensive drinks will grow over the long term.

To read the full article, please choose one of the following options: