Purchase Of Schincariol Would Kick-Start Brazil Growth For Heineken Or SABMiller

A report in the Sunday Times has suggested that European brewing giants SABMiller and Heineken are both considering bidding for Brazil's second biggest brewer by volumes Primo Schincariol. The paper suggests the privately-owned business has been put up for sale for about US$2bn, although neither SABMiller nor Heineken has chosen to comment on the report. BMI has previously highlighted the tremendous opportunity on offer in Brazil and an acquisition would make sense for either party, given that both have been focused on expanding their Latin American operations. Given Heineken's relative lack of exposure to emerging markets it perhaps has more

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