SABMiller To Invest Another US$15mn

Beer is definitely doing well in Southern Sudan. SABMiller and Diageo are both present and the former is going to invest another US$15mn to boost its capacity to about 0.5mn hectolitres after performing well since its 2009 entry. There is still much scope for growth given how slowly the beer market has developed compared to a lot of the region. So much of the beer market is still accounted for by cheap home-brewed beer that there is plenty SABMiller and Diageo can do. Their focus on cheap beer in the East Africa region makes them particularly well suited to the

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