Pakistani Consumer Sector Facing A Protracted Period Of Underperformance

We are holding to a mixed near-term consumer outlook for Pakistan. On the one hand, increasing remittance inflows augur well for higher consumer spending in the country for 2011. On the other hand, skyrocketing food prices are putting a tighter strain on household budgets. While nobody can deny the raw potential of the Pakistani consumer sector, a tense political environment and woeful business environment will continue to inhibit the consumer sector from reaching its potential over the coming decade.

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