Australian Shoppers Turning Their Heads To Private Labels

Consumption habits in Australia are calibrating towards private-label groceries. With domestic demand uncertainties lying ahead in 2011, the trend towards private labels is likely to become more entrenched over the coming quarters as consumers tighten their purse strings and turn their heads to cheaper options. Through our five-year forecast period, we expect to see private labels continuing to gain traction against their branded counterparts on the back of continued sector investment in private labels and growing consumer familiarity.

To read the full article, please choose one of the following options: