Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Singapore

Petra's Long-Term Prospects Looking Good

June 2011 | Company News Alert

With the Singapore consumer in a strong shape, Petra Foods, the leading cocoa ingredients and chocolate confectionery manufacturer in Singapore, has much to be optimistic about over the coming years. Petra has two separate divisions, namely a cocoa ingredients division, which supplies cocoa ingredients such as cocoa powder and cocoa butter for global confectionery players, and a branded consumer division, which produces confectionery products such as chocolates, wafers and biscuits. Geographical diversification and product innovation are integral to Petra's growth strategy, while capacity expansions, branding initiatives and supply chain improvements will remain key tenets of the company's strategy, and these initiatives should allow Petra to replicate its success going forward.

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