Beer Not Looking Good

Although the Czech Republic can lay claim to being the biggest beer drinking nation in the world in terms of per capita consumption (more than 150 litres per year), that has not stopped people from scaling back their beer drinking over the past few years. Already quite mature, the industry has had to face a host of challenges over the past few years. The sharp 2009 recession and flaky consumer confidence thereafter has certainly been a major issue for beer, especially as the likes of SABMiller's Plzensky Prazdroj rely on on-trade sales for about half of their turnover in the

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