Campbell Soup Set To Quit Russia And Focus On China

Russians certainly drink a lot of soup but convincing them to consume more prepared instead of homemade soup looks to have proven a bridge too far for the US's Campbell Soup, after announcing its intention to move on just four years after coming to Moscow. With Russians reportedly consuming soup five times a week (it is much less in the US), Campbell thought it had grasped a big opportunity to make money and diversify when it first came to town, yet despite its best effort to tailor its soup to the Russian palate, it looks as if Campbell will have

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