SABMiller Raises Latin American Volume Forecasts But At The Expense Of Price Growth

SABMiller has increased its medium-term forecast for volume growth in Latin America after revealing it would adopt a new focus on an affordability to encourage consumption among the region's large number of low-income consumers. SABMiller anticipates annual volume growth of 5-8%, up from a previous forecast of 4-6%. However, this focus on volumes will mean a less swift escalation of prices, with revenue per hectolitre now expected to increase by 2-4%, down from 3.5-5.5%. This shift in strategy can be seen as an effort to shore up its market share and drive up the size of the overall market in

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