Premiumisation And Localised Tastes Coming Into Greater Focus For AB InBev

Belgium-based brewer Anheuser-Busch InBev (AB InBev) has plans to broaden the distribution of beer brand Stella Artois in China as it looks to grow its presence in one of the most dynamic growth opportunities worldwide. Stella Artois, which currently boasts only a limited presence in China, has been introduced in the cities of Beijing, Shanghai and Guangzhou recently, according to AB InBev. With a portfolio centered on three key brands namely, Stella Artois, Sedrin and Harbin, AB InBev should be able to build a stronger market share in the lower and premium segment of the Chinese alcoholic drinks market. An emphasis on the localised tastes of Chinese consumers should instil greater dynamism to AB InBev's revenue growth as well.

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