APB Banking On Dynamic Value Sales Growth In Chinese Alcohol

Trans-Asian brewer Asia Pacific Breweries (APB) plans to offload its stakes in Chinese brewers Jiangsu DaFuHao Breweries and Shanghai Asia Pacific Brewery to China Resources Snow Breweries (CRSB) as it looks to put itself in the best possible position to benefit from a rapidly accelerating premiumisation momentum in the country. Prolific wealth accrual among Chinese consumers translates into dynamic sales opportunities for higher-value consumer products over the long run, and it therefore makes strategic sense for APB to sharpen its focus on the country's premium beer segment.

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