Greek Soft Drink Market Declining, But Boost For Local Brands

The marketing director of Greek soft drinks producer Loux has suggested the firm is benefiting from a trend towards local brands as consumers look to adjust to the country's economic problems. The firm registered a 20% rise in sales for the first quarter of 2011 and marketing director Plato Marlafeka told news website just-drinks.com that there had been a clear switch to local brands that had helped Loux gain market share. This is in line with our forecasts for the soft drink industry, with trading down and a drop in consumption expected to have a negative impact on growth over

To read the full article, please choose one of the following options: