E-Mart Set Sights On High-Growth Vietnam To Secure Future Growth

South Korean leading discount retailer E-Mart recently inked an agreement with U&I Investment Corporation to establish a joint venture in Vietnam with an aim of setting up retail stores in the country. With Vietnam's strong retail potential, thanks to a youthful demographic profile and rising consumer affluence, there has been a noticeable pick-up in interest from regional retailers over the past few years, and E-Mart is the latest company to jump on the inbound investment bandwagon. While there is considerable scope for optimism in E-Mart's prospects in Vietnam given its focus on fresh food retailing, high rental costs remain a deterrent to the retailer's expansion plans in the country.

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