Kirin Pounces For Brazil's Schincariol But Faces Challenge Of Dominant AmBev

In a surprise announcement Japanese brewer Kirin has revealed it is has secured a majority stake in Brazil-based Schincariol for BRL3.95bn (US$2.5bn). BMI had previously made Heineken the favourite to land the Brazilian firm, which had been put up for sale by its owners. However, Kirin swooped to gain a 50.45% stake in the business through the purchase of Aleadri-Schinni Participacoes e Representacoes from two members of the the founding family. The move will give Kirin control of around 15% of the highly attractive Brazilian market, but will also leave it with the challenge of competing in a market overwhelmingly

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