Restrictive Regulatory Environment A Main Inhibiting Factor Behind Alcohol Sales

There are two major positives underpinning our outlook for the Pakistani alcoholic drinks sector in the near term. Rising remittances continue to give a strong impetus to consumer purchasing power while alleviating inflationary pressures should bode well for demand of higher-value purchases such as alcoholic drinks. Longer term, the government's restrictive control over alcoholic drinks retailing remains a key factor inhibiting the sector from realising its full potential.

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