BMI Believes Kraft Split Can Have Positive Impact On Valuation And Growth

The world's second largest food company Kraft has announced plans to split in two in an effort to enhance its value and more efficiently allocate capital resources. The move will see Kraft spin off its US grocery arm, which is home to brands such as Oscar Meyer meats and Maxwell House coffee and generate revenues of around US$16bn. This will leave the firm focused on its faster growing snack portfolio, including the brands Oreo, Cadbury and Trident, which generate revenues of US$32bn.

To read the full article, please choose one of the following options: