Carbonates Leading Soft Drinks Growth

Based on our market share estimates, BMI has introduced sales breakdown data and forecasts for specific sub-sectors in Pakistan's soft drinks market, namely carbonated soft drinks, fruit juice, bottled water, functional soft drinks and ready-to-drink (RTD) tea and coffee. Given the presence of big soft drinks players such as Coca-Cola Icecek (CCI) and PepsiCo in the carbonated soft drinks sector and with incomes still so low, it is unsurprising that lower-value carbonated beverages dominates the Pakistani soft drinks market. Meanwhile, sales in the other sub-sectors such as functional soft drinks and fruit juice will experience relatively slower growth as consumerism gradually picks up.

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