Aje Group Looks to Grow Asian Profile Through English Football

Peruvian soft drinks maker Aje Group has announced a partnership with four English Premier League football clubs that is designed to increase its global recognition of its Big Cola brand. The firm will pay THB300mn (US$10mn) to establish a '360 degree' marketing relationship with Everton, West Bromwich Albion, Wigan Athletic and Stoke City. The move reflects the firm's desire to increase its profile in Asia, where the English Premier League is very popular, and comes a month after it extended an existing relationship with the English national football association and five months after it moved its global marketing division from

To read the full article, please choose one of the following options: