Nestlé Pakistan's Investment Should Strengthen Domestic Competitive Foothold

Well-versed in balancing risk and reward across a wider variety of emerging economies, Swiss food giant Nestlé is not a stranger to frontier market investments. In a bid to further expand its footprint across the frontier markets, Nestlé plans to invest around CHF300mn (US$413mn) over the next three to four years, which will be channeled into the setting up of new milk factories in Pakistan, to double its dairy output in the country. Being one of the early entrants in the Pakistani food and drink (F&D) market, Nestlé's commitment should help it secure a strong competitive foothold and allow with a view to really growing its business over the next few years.

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