Schincariol A Missed Opportunity, Heineken Will Want Asia To Be More Important Long-Term

After acquiring the promising beer business of Mexico-based FEMSA in early 2010 in an all stock deal worth more than US$7bn, BMI was of the opinion that if Heineken acquired the well placed privately owned Brazilian beer company Schincariol, it would have truly outstanding long-term growth prospects in the Americas. As it turns out, Japan's Kirin stepped seemingly out of the blue to take majority control of Schincariol for about US$2.5bn.

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