Consolidation Continues In Mexican Soft Drinks

Mexican soft drink bottler Grupo Embotelladoras Unidas (Geupec) has struck a deal with PepsiCo that will see the two firms merge their Mexican bottling and distribution facilities. Geupec will retain a 51% stake in the new company, while PepsiCo will hold 20%. Venezuelan Pepsi bottler Empresas Polar is also involved in the deal and will own 29% of the new company. The venture will offer a range of soft drinks including Pepsi, Gatorade, 7Up and Lipton and will operate out of 287 distribution centres with 36,000 employees. In a statement the firms highlighted that the deal would create synergies

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