Tourism Provides Strong Opportunities In Alcoholic Drinks Sector

Low existing per capita income in Cambodia means that the domestic alcoholic drinks industry is particularly reliant on the tourism sector to drive value sales growth. As the Cambodian tourism industry continues to benefit from the government's initiatives to attract more foreign visitors to the country, this is likely to bring about positive spillover effects on the domestic alcoholic drinks sector. Anecdotal evidence from Asia Pacific Breweries (APB), a major brewer in Cambodia, supports this optimism.

To read the full article, please choose one of the following options: