Jollibee Banking On Dynamic Asian Growth

Philippine-based fast-food chain Jollibee has big international ambitions. The company, which has 2,338 stores of which 17.4% are in international markets, aims to increase the proportional contribution of its overseas revenues from a current 20% to 50% within a span of three years. With a strategy of engaging in joint ventures, continued product innovation and competitive pricing, we see a strong cause for optimism in Jollibee's future prospects in Asia.

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