Unilever's Renewed Focus On EMs To Mitigate Developed Market Weakness

Despite being the most emerging market (EM)-oriented player among the global food giants, Anglo-Dutch fast-moving consumer goods (FMCG) giant Unilever is trading at a discount to its peers, which can be attributed to a failure to successfully leverage on its massive EM scale and reap the dynamic opportunities on offer. Acknowledging this, Unilever is ramping up production innovation and employing a centralisation strategy to speed up the roll-out of its products across EMs. However, Unilever's exposure to segments where private labels have made strong headway remains a drag on its growth, and it will need to sharpen its focus on EMs and homecare/personal care segments to offset its weakness on this front.

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