Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / China

China Developing A Taste For Wines

October 2011 | Industry Trend Analysis

China is quickly developing a penchant for wine, particularly French wine brands. According to a recent report released by International Wine and Spirit Research (IWSR), China is set to overtake the UK in terms of still light wine consumption within the next 12 months. By overtaking the UK, China would be ranked among the top five of wine-consuming countries across the globe, according to the report. We also believe that the Chinese wine market is set for a consumption boom over the coming years and we will analyse the growth drivers underpinning our positive wine sector outlook in this article.

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