Diversification A Growing Trend Among Cognac Producers

The Asian market is proving to be a very exciting prospect for multinational cognac producers. While China still accounts for the bulk of Asian cognac demand, foreign cognac players are already shifting their sights to the other relatively immature cognac markets such as Vietnam, Malaysia, Cambodia and Laos. The leading four global cognac houses namely Hennessy, Remy Cointreau, Martell and Courvoisier are all actively seeking out new markets to diversify their presence beyond China, and the attractive prospects in emerging Asia should provide dynamic momentum to the multinational cognac producers' future prospects.

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