New Western European Risk/Reward Rankings To Large Extent Dictated By Risk

BMI's food and drink team are rolling out a series of new and improved risk/reward ratings for all its regions. The new ratings, introduced here for the Western Europe region are more growth orientated with a greater emphasis placed on which markets are going to provide the greatest opportunities, rather than which are the most developed in terms of per capita spending today. This restructuring means that all of the country's within Western Europe have seen their overall score fall this quarter, and means that all Western European countries now place behind more exciting emerging markets such as China and

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