US Producers Keen To Capitalise On Growing Mexican Wine Market

US-based trade association the Wine Institute, which seeks to promote Californian wines, has said that it hopes that exports to Mexico can rebound following the elimination of import tariffs introduced during a 2009 trucking dispute. A 20% import tariff had been in place but following negotiations it was halved in July 2011 and has now been eliminated. Consumption of wine in Mexico is currently low, standing at just 0.70 litres per capita in 2011 (under one bottle of wine per person). However, sales are expected to grow over the next five years, with the majority of the growth accounted for

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