Lotte Building An Early Lead In Pakistan

The immense consumer potential on offer in the frontier markets is capturing the attention of South Korean conglomerate Lotte. Lotte is planning to invest around US$500mn to expand its manufacturing operations in Pakistan. Although Pakistan remains beset by challenges such as a destabilising insurgency and the chronic lack of electricity generation capacity, the country's long-term consumer potential is undeniable, which explains its higher ranking than the emerging markets (EMs) of the Philippines and Vietnam in our Q112 Asia Pacific risk/reward ratings.

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