PepsiCo's Investment Into Brazilian Biscuits Supported By BMI Forecasts

Snack and soft drink giant PepsiCo has sealed the acquisition of Brazilian biscuit maker Mabel, according to a report in local newspaper Estado de S. Paulo. The deal is said to be worth about US$520mn and would represent a sizeable investment in the market. Mabel currently has five factories and offers over one hundred different products including biscuits, crackers and wafers. The Brazilian biscuit market is advancing rapidly, along with most discretionary food and drink sectors, and our forecasts for the sector explain why PepsiCo is willing to invest such a sizeable sum to gain a position in the

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