Bottled Water A More Enticing Opportunity For Aje Thai

Aje Thai, the Thai bottler of Big Cola soft drinks, decided to adjust two of its soft drink production lines in Thai province Chonburi to produce bottled water under its Cielo brand. Aje Thai now produces an average of 200,000 bottles of water a day and its modification plans will bring its bottled water production capacity to 400,000 bottles of water a day. Clearly, a near-term motivation behind Aje Thai's modification plans is the recent surge in bottled water demand due to the widespread floods in Thailand. Looking longer-term, Aje Thai's expansion should place it in a stronger position to capitalise on the expected outperformance of the non-carbonates sector.

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