Concha y Toro Sees Opportunity In Mexico

Chile's largest wine producer Concha y Toro has announced the formation of a joint venture in the Mexican market with local food and wine distributor Digrans. The new business, to be called VCT&DG, will include a marketing and sales division designed to 'invest in the development of the brands and strengthen their presence throughout Mexico.' Concha y Toro reports that it already accounts for 40% of Chilean wine exported to Mexico and this move is in line with our view that the Mexican wine market's growth will be primarily driven by increased

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