Stevia's EU Approval Will Spur Product Development

Sweeteners derived from the Stevia plant have finally been formally approved for use by the European Commission. The move will come into force on December 2 2011 and could pave the way for a host of new product launches containing the ingredient. Stevia's main advantage over other low-calorie sweeteners is the fact that it can be labelled as completely natural - an attribute that has already helped the product gain market share in the US and Asia. However, while the product's natural origins clearly chime with current trends within the food and drink sector, there are still challenges in the

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