Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / India

A Tough Battle For Market Supremacy

November 2011 | Industry Trend Analysis

US soft drinks giant The Coca-Cola Company has reaffirmed its commitment to the Indian soft drinks market by announcing that it plans to invest US$2bn in the country over the next five years. This investment is equivalent to what Coca-Cola has spent in India over the past 18 years. Competition between Coca-Cola and US soft drinks giant PepsiCo for the market leadership spot in India remains intense, and this market share battle is likely to heat up in the non-carbonates sector in particular going forward.

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