Conagra Shows Commitment To Private Label With Pretzel Buy

Conagra has demonstrated that it is sticking with a strategy of expansion within the private label sector by announcing the purchase of US private label firm National Pretzel. The move comes after the company failed to acquire US private label specialist Ralcorp Holdings after Ralcorp's management refused to enter into negotiations over a US$5.18bn offer. After this deal broke down we suggested that 'given that the merits of the underlying strategy look sound, we see ConAgra as likely to return to the market with alternative acquisitions in the private label space.' This has been quickly borne out and we expect

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