Soft Drink Firms Targeted By New Price Cap Laws

The Venezuelan government of President Hugo Chávez has enacted a new law imposing price freezes across a range of fast moving consumer goods. Vice President Elias Jaua announced that prices would be frozen on 18 products until a fair maximum price is determined under a new audit procedure. The products affected include natural water, fruit juice and a range of personal care and cleaning products. The food and drink firms that could be impacted by the measures include Empresas Polar and Coca-Cola Femsa, which are the major players in the soft drink sector, and Nestlé, which has a strong position

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