Malaysia, A Stepping Stone To Sheng Siong's Regional Ambitions

In line with our expectations that the limited growth prospects in Singapore will prompt local supermarket retailer Sheng Siong Group to expand abroad, it is reportedly planning to establish a joint venture to make its foray into Malaysia. Sheng Siong, which operates 25 supermarkets in Singapore, aims to set up at least 50 outlets in Malaysia over the longer term. While Malaysia may not be one of the most exciting retail prospects in the region, it nonetheless represents a stronger growth opportunity for Sheng Siong and should provide a greater boost to its volume sales.

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