Singha Spreading Its Wings Across Indochina

Thai brewer Singha Corporation clearly has its eyes set on the tremendous potential on offer in the Indochina region. While Singha has previously been exporting its beer products to the Indochina region through local importers and distributors, the brewer now plans to establish sales offices across the region in a bid to consolidate a stronger presence in these markets. Given the relative maturity of the Thai beer market and the government's anti-alcohol initiatives, we have repeatedly stressed the importance for Thai brewers to pursue product and geographical diversification to create a better-rounded portfolio and lock in higher growth opportunities. Singha's expansion move in the region is, therefore, a positive move in our view, and the brewer's international brand appeal should equip it with a strong competitive position to embark on a regional expansion spree.

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