E-Retailing To Provide A Strong Avenue Of Growth For Seven & I

Faced with stagnating growth prospects in Japan, domestic convenience retailer Seven & I is exploring new avenues of growth. Besides expanding in high-growth markets such as China, Seven & I is also looking to strengthen its reach domestically by beefing up its online presence. We see merits in Seven & I's strategy here. There is arguably limited scope left for organic store expansion in Japan and Seven & I would have to pursue growth beyond the bricks-and-mortar format to sustain its domestic growth. Moreover, Seven & I's expansion on the online platform could raise its brand awareness and allow it to better identify the underlying consumer purchasing trends.

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