Conad Buys Billa Stores As Local Operators Continue To Outperform

Italian retailer Conad has announced the acquisition of 43 Billa stores from Germany's Rewe. The purchased stores comprise 36 supermarkets and seven hypermarkets, and Conad has reported that the move will increase its share of the Italian mass grocery retail (MGR) market from 10.3% to 10.6%. The sector has been a difficult market for Europe's major retailers to have success in and it looks increasingly likely that it will gradually consolidate around the country's domestic operators, which seem to have developed formulas that appeal to the local consumer base and are continuing to

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