Foreign Brands Dominating Consumer Goods Industry

Foreign brands are making stronger headway than domestic brands in the Vietnamese consumer goods industry. Domestic brands boast only a modest presence in Vietnam, which can be attributed to the distribution hurdles faced by local consumer goods players, the stronger brand appeal of foreign companies and the perceived better product quality of foreign goods. In our opinion, local consumer goods investors would probably do best to improve their product quality and tailor their portfolio to meet the localised needs of the Vietnamese consumer.

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