Brazilian Biscuit Growth Prompting Consolidation

Increased international interest in the Brazilian biscuit sector looks to be pushing local producers to consolidate their operations, with local market leader M. Dias Branco announcing it has acquired local rival Pelágio Participações for BRL240m. According to data from AC Nielsen, the deal will increase the firm's market share in the biscuit sector to 25.3% (from 24.1%). Despite this powerful position M. Dias Branco is on the look out for further acquisitions and is also believed to have made a bid for another local manufacturer, Marilan.

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