Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Brazil

Kirin Wants To Build Premium Beer Sales But Top End Of Market Set To Get Increasingly Crowded

January 2012 | Company News Alert

Japanese brewer Kirin has set out plans for the Brazilian market, following its successful bid for full control of Shincariol. Kirin's President and CEO Senji Miyake has revealed that the company will look to install a new governance structure and is also to planning to formulate a new strategy for the group, built partly around an increased focus on the premium sector.

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