MENA: Introducing New And Improved Risk/Reward Ratings

BMI's food and drink team are rolling out a series of new and improved risk/reward ratings for all its regions. The new ratings, introduced here for the Middle East and North Africa (MENA) region, are more growth orientated with a greater emphasis placed on which markets are going to provide the greatest opportunities, rather than which are the most developed in terms of per capita spending today.

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