Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / China

Yum! Brands The King Of Fast Food In China

October 2011 | Company News Alert

As the emerging world gets a lot richer, fast-food was always going to serve up some interesting opportunities. Particularly so as growth in the West has slowed as rising health-consciousness, saturation and the economic woes that have been such a thorn since 2008 have made things even tougher, despite the fact fast-food generally does well during hard times. While a number of companies, like McDonald's, have continued to innovate and stay really relevant, there is no doubt that oversees growth has been a big theme.

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