Müller Purchase Of Robert Wiseman Will Have Scale And Market Access In Mind

German dairy firm Müller has agreed to acquire UK-based Robert Wiseman Dairies in a deal worth GBP279.5mn. Müller is to pay GBp390 per share for the UK group representing a 60% premium on the company's valuation before news of talks broke. Müller is currently well placed in the yoghurt and desert sectors but the acquisition will greatly increase its exposure to the fresh milk part of the market. This sector is generally viewed as relatively unattractive, due to low margins and the price pressure put on producers from major supermarkets. However, it should allow Müller to increase its market access

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