Mai Tan-Singha Partnership To Complement Their Expansion Push

Thai conglomerate Mai Tan has reportedly inked a joint venture agreement with Thai brewer Singha for the distribution of its Ichitan ready-to-drink (RTD) green tea products by focusing on independent retail stores and traditional eatery outlets, reflecting their confidence in the growth prospects of the non-carbonated beverage sector in Thailand. For Singha, this investment will complement its product diversification push and could potentially provide it with greater sales opportunities going forward.

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