Brazil Still Tops Food And Drink Risk/Reward Ratings But Score Hit By Slowing Growth, Increased Risk

BMI's food and drink Risk/Reward ratings assess a market's attractiveness to industry investors in comparison to its peers. The Reward part of the rating takes into account market size, current consumption levels, future industry growth prospects (based on our five-year industry forecasts), market fragmentation (with greater fragmentation indicating higher opportunities) and the size of the youth population. Meanwhile, the Risk part of the rating takes into account the legislative environment, the level of development of the organised retail sector (with higher development leading to lower risks), as well as relevant aspects of the economic and political environment.

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